The Taxpayer Can Play a Brand Game

Summary


MANY cups of tea will have a terribly bitter taste in the North East this morning as the news about a household name sinks in.

Twinings has long been synonymous with a sense of Englishness, not least because "of London" is appended to its name on the packets of tea it produces.

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Extract


The Taxpayer Can Play a Brand Game

Despite that, the company intends closing its Nort...

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