The Right Way to Keep Your Customers

The JournalJune 23, 2008

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Summary


WE all know how difficult it can be to attract customers, so why do many businesses miss out on some great opportunities to keep them? The cost of finding customers can often outweigh the cost of retaining them.

The techniques you use to keep customers will depend on the type of businesses you are in. But whatever the business, a customer relationship management (CRM) system should form the foundations.

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The Right Way to Keep Your Customers

There are many different types of CRM systems available from lots of specialist s...

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