Store Chain Revamps Website to Boost Fashion Sales

Summary


JOHN Lewis has launched a new-look clothing website as part of a drive to boost its fashion credentials and increase online sales by pounds 70m within two years.

The department store chain is hoping the revamped site - with more than 100 new brands and a luxury label offering - will lead to a 30% increase in fashion sales this year alone.

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Extract


Store Chain Revamps Website to Boost Fashion Sales

Premium brands including Lulu Guinness, Ralph Lauren, Nicole Farhi and Paul & J...

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