Summary
Sometimes it doesn't matter how good the product is, getting the message across to potential buyers is the key. Finding a hook is crucial and, in the case of Saab, the company's aircraft-building lineage is a good example and so, too, is keeping at the forefront of technology.
A perfect example of this is alternative fuel technology. Saab announced at the recent Geneva Motor Show that its BioPower flex- fuel technology will be added to the 9-3 range with launch of new 1.8t BioPower engine, making it the first car company in UK to offer an alternative-fuel engine in every model in its line-up.See the full content of this document
Extract
Sporty Design has Wings
BioPower, which is an 85% bioethanol and 15% petrol mixture, means significantly reduced CO2 emissions coupled with power and performance increases.
The Saab car company grew from what wa...See the full content of this document
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