Summary
AN expert in brands and advertising believes potential sponsors will be lining up to re-name St James' Park.
Despite the controversy, the club's reputation and the loyalty of fans will make it an attractive prospect for businesses, according to Jonathan Gabay, a marketing adviser to some of the world's top companies.See the full content of this document
Extract
; Sponsors Will Not Mind the Controversy
And the fans' anger at owner Mike Ashley won't discourage would- be sponsors fro...
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