Summary
Generic promotion won't lift low cattle prices, according to the English Beef and Lamb Executive.
Instead the organisation says promotions should concentrate on differentiating UK red meat from imported products so that quality British beef and lamb can be lifted out of the commodity market and attract a premium price.See the full content of this document
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Promotions Will Focus Attention On Uk Beef
Eblex head of marketing Andrew Garvey said: " Calls on us to market the beef indust...
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