Product Scores with Every Perfect Putt ; in Association with Rbs

The JournalApril 21, 2008

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Summary


A TYNESIDE businessman has swapped making sandwiches for selling subliminal adverts on the golf course.

Former catering company owner David Bainbridge came across the Ad in the Hole (AITH) concept while he was playing golf and decided to buy the worldwide rights to the product - basically a plastic golf hole with a disc bearing a company's name or advert clicked into the base. The golfer sees the advertiser's name every time they remove a ball from the hole.

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Extract


Product Scores with Every Perfect Putt ; in Association with Rbs

Bainbridge, 52, ran the Newcastle-based City Catering Group, supplying ...

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