Poultry Council Fears Supermarket Price War

The JournalAugust 17, 2007

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Summary


HEAVY supermarket discounting on poultry meat - such as a chicken for pounds 2 - is not sustainable, an industry spokesman warned.

Asda said its three week pounds 2 promotion on whole chickens had doubled sales.

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Extract


Poultry Council Fears Supermarket Price War

But a British Poultry Council spokesman warned that a continu...

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