Summary
Working wonders with underachieving brands. That's what Mike Ashley has made his millions from, and it's exactly what Newcastle United needs him to do now.
The man who stole the headlines last week by acquiring John Hall's 41.6 % stake in the football club is known for being fleet of foot and having an unorthodox style.See the full content of this document
Extract
Nicholas Craig Column
It is said that when Mike Ashley offered to buy Lillywhites five years ago, he tabled an offer at lunch...
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