Newcastle's a Home That's Fit for Heroes

The JournalJuly 05, 2004

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Summary


High-flying advertising executive Sheilen Rathod was born in Uganda and educated in London before moving first to Los Angeles and then New York, where he directed marketing campaigns for Ralph Lauren.

Reluctant Hero ( his pounds 2m-a-year creative media collective ( could have been based anywhere in the world.

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Extract


Newcastle's a Home That's Fit for Heroes

But on returning to Europe from the States two years he rejected Tokyo, Milan, Paris and Lond...

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