'Name Lives On Even If Sponsor Is Found' ; but Sportsdirect.Com Label Is to Be Used

The Journal › November 04, 2009

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Summary

THE St James' Park name will live on even if a sponsor is found for Newcastle United's iconic stadium, the club's managing director insisted last night.

Derek Llambias said no sponsor would ever be able to rename the ground but, in an attempt to clarify how a new link-up may work, he said the ground would be known "commercially" as "Sports Direct.com at St James' Park" for the rest of the season, after the sportswear company owned by club boss Mike Ashley.

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'Name Lives On Even If Sponsor Is Found' ; but Sportsdirect.Com Label Is to Be Used

Mr Llambias insisted the stadium will continue to be called St James' Park on a day-to-day basis, with the sponsor's main benefit being the introduction of branding around the ground. He said this would be done i...

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