Computer Giant Pays for Tribute to Heroes

The JournalJanuary 22, 2004

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Summary


Back in the 1970s a young wide-eyed Californian founded a company that would go on to change the public's perception of computers and their place in domestic life.

Steve Jobs named his company as a tribute to his heroes the Beatles, who had founded Apple Corps as their record label back in 1968. They didn't quite see it like that.

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Extract


Computer Giant Pays for Tribute to Heroes

In his signature piece Imagine (incidentally released on the Apple label), John Lennon asked us to imagine a world without possessions. Apparently his record company is unable to ...

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