Summary
Selling toys and books around workplaces, it looks like a tuppence ha'penny business. But Premier Direct Group chief executive Eric McClenaghan heads a very serious, multi-million pound empire ( and he told Graeme King how he plans to take it to new heights.
It is fair to say that Premier Direct Group, or PDG, has not had its best year. With a struggle to integrate its various acquisitions, and resultant profit warnings helping to nearly halve the share price, Eric McClenaghan has had to make some tough decisions.See the full content of this document
Extract
The Chief Who Had to Mark Out His Territory
But this appears to be a man who thrives on challenges. He greets me enthusiastically and takes me through his 30-year career at breakneck speed, before a tour of the building in search of locations for The Journal's photographer, and then we sit down again to detail the recent history of PDG ( and all the travails along the way.
He has a boyish enthusiasm about the exciting world of sales, and whether talking about selling vacuum cleaners or plastic food containers, he is someone who delights in having a task in hand, and a goal to strive for.The pictures of sports cars on the wall are a clue to his attitude t...See the full content of this document
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