Carpet Firm Is a Wall-to-Wall Success

The JournalApril 26, 2004

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Summary


Storey Carpets has come a long way in the 11 years since Simon Heptinstall took charge. Graeme King talked to him as the Sunderland- based company moves into major expansion through franchising.

SEecond-hand laundry equipment might not be everybody's idea of a great business idea, but Simon Heptinstall's grandparents knew better.

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Extract


Carpet Firm Is a Wall-to-Wall Success

Back in the Sunderland of the 1920s, their shop selling re- conditioned mangles was the beginning of what became Storey Carpets.

And now more than 80 years later, Heptinstall presides over an empire of nearly 40 stores, with giant sites on retail parks turning over pounds 31m, and all a long way from that first tiny shop in Sunderland.

Heptinstall comes across as the kind of personality who leaves nothing to chance. We meet in Storey's new outlet at Team Valley Retail World in Gateshead.

The man is immaculate in a smart black suit and n...

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