You Can Put a Price On Passion ( It Stands at Pounds 1.8bn, but It's Rising

The JournalMarch 01, 2006

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Summary


While holiday booking companies in the North-East are finding it tougher than usual to get the nation's holiday makers booking foreign holidays, the North-East is being more successful than ever at attracting them into the region.

As regional development agency One NorthEast's pounds 15m Passionate People, Passionate Places campaign starts screening its television advert, the signs are that the last few years of work to attract more visitors here are already bearing fruit.

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Extract


You Can Put a Price On Passion ( It Stands at Pounds 1.8bn, but It's Rising

The television advert is being shown nationally, with a bias to a three-hour travel time from the North-East, which has historically been the greatest source of tourists.

Showing the advert in t...

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