Summary
WHEN most people think about Newcastle, they think about its iconic brands. The current hot issue involves one of them - St James' Park, home of Newcastle United.
Mike Ashley, the club's current owner, wants to rename our stadium and appears to think sponsors are going to beat down the door for the privilege.See the full content of this document
Extract
Ashley, the Baldrick of Football
He fails to recognise that sponsors usually want to attach themselves to popular, non-controversial brands. ...
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