Summary
People get all 'squishy' when they think of Asda, according to a Newcastle firm that has just helped the Yorkshire-based retail giant launch its new financial services product range.
Asda, part of the Wal-Mart family, commissioned Explain Research to carry out customer insight research to help it rebrand its financial services products, which includes credit cards, loans and insurance products.See the full content of this document
Extract
Asda Goes All Squishy On Financial Services
Feedback from a wide range of Asda customers saw the ...
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