Summary
Supermarket giant Asda confirmed plans yesterday to roll out a new smaller shop format in a bid to take on its rivals in the discount store sector.
The UK's second biggest grocer will stock mostly Asda-branded products at the new type of store, which is modelled on other budget chains in the sector. It is part of a drive by Asda to boost its share of the UK grocery market after seeing tough trading conditions take their toll on sales in recent months.See the full content of this document
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Asda Downsizes
Sunbelt shines
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