Apple Fans Touch and Swipe First Ipads

The JournalApril 05, 2010

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Summary


EAGER customers intent on being among the first owners of Apple's iPad queued across the US to buy the newly-released tablet computer yesterday. They seemed willing to buy first and discover uses for the iPad later, in a scenario in some ways reminiscent of the hoopla surrounding the 2007 launch of the first iPhone.

The difference was that people knew the iPhone would replace their existing mobile phone, but with the iPad, which fits somewhere between a phone and a computer, Apple must convince people who already have smartphones, laptops, ebook readers, set-top boxes and home broadband connections, that they need another device that serves many of the same purposes.

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Extract


Apple Fans Touch and Swipe First Ipads

The iPad is essenti...

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