Summary
A week of coincidences began with a pub conversation concerning Dylan Thomas and a legendary 48-hour Guinness binge.
It had actually began at the beginning with "sloeback, slow, black, crowblack" Guinness poured with a shamrock flourish, followed by a chat with marketing guru Francis Eames, who worked on the Guinness brand for a decade; a bedtime reading of Guinness Is Guinness, The Colourful Story Of A Black And White Brand; and the chance finding of a 1948 Guinness handbook.See the full content of this document
Extract
Amazing Story of Guinness Success
The surly barman was adept at etching his artistic efforts on the pint's creamy head (but not so skilled at asking if we wanted "ordinary" or "extra cold". Like it or lump it, he served the gum- numbing version).
Then some detective work took over when Francis Eames revealed th...See the full content of this document
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